To avoid turning off customers Brands should avoid the term “AI-powered”

A recent study found that consumers are hesitant to purchase products labeled as “AI-powered,” as they perceive AI as less trustworthy and less transparent than other technologies.

This hesitance is influenced by both cognitive and emotional trust, as well as concerns about privacy and data management.

Brands should avoid using “AI” as a buzzword without explaining its capabilities to ease consumer fears.

Read all the details of the story here: https://edition.cnn.com/2024/08/10/business/brands-avoid-term-customers/index.html