YouTube's New Tools to Detect Deepfakes of Faces and Voices

YouTube is stepping up its game to protect artists and creators from AI deepfakes. They're working on new tools to spot AI-generated content that uses someone's face or singing voice without permission. These tools aim to help creators, actors, musicians, and athletes detect and manage deepfake videos featuring their likeness. The face-detection tech is set to roll out in pilot programs early next year, although YouTube hasn't pinned down an exact release date yet.

synthetic-singing identification Tool

One of the standout features is a new “synthetic-singing identification” tool. This will be integrated into YouTube’s existing Content ID system, which is already used for managing copyrighted content on the platform. With this upgrade, partners can identify and handle videos that feature AI-generated versions of their singing voices. It’s a big step for artists wanting to keep control over their creative output as AI continues to blur the lines between real and synthetic content.

AI shouldn't replace human creativity

Amjad Hanif, YouTube’s VP of creator products, emphasizes that while AI can be a powerful tool, it shouldn't replace human creativity. Instead, it should serve as a way to amplify and enhance what creators can do. He says, “We’re committed to working with our partners to ensure future advancements amplify their voices, and we’ll continue to develop guardrails to address concerns and achieve our common goals.”

So, what does this mean for creators

Essentially, YouTube is trying to stay ahead of the AI curve by giving creators the tools they need to protect their likeness and work. It’s a promising move that could help artists maintain control over how their face and voice are used in this rapidly evolving digital landscape. Keep an eye out for these tools as they start rolling out next year!

Via: https://www.engadget.com/ai/youtube-is-making-tools-to-detect-face-and-voice-deepfakes-191536027.html and https://blog.youtube/news-and-events/responsible-ai-tools/ and https://the-media-leader.com/youtube-takes-aim-at-ai-misuse/